The Good Immigrant: Key takeaways from the campaign

At the Bookseller Marketing & Publicity Conference Nikesh Shukla (author & editor of The Good Immigrant), Amy Winchester (publicist at Unbound) and myself (Nikesh’s literary agent) gave a presentation about the campaign for the book and what we thought other people could learn from it. We gave an overview of the book and campaign, Nikesh spoke about why the book …

How to choose a creative writing course

There’s a lot of controversy around creative writing courses with some people believing they’re a waste of time. But I’m very much of the belief that writing, like any other craft or artform, can and should be taught. As a literary agent I get asked a lot about what creative writing course is best and so when Ink Academy approached …

How to do better book marketing visuals and images

Visual marketing is incredibly important. Great images make our campaigns sing. This blog gives 12 tips to make your visual marketing better and the one crime we all do that really lets our visual marketing down. This is the text of a talk I gave at the London Book Fair at the Book Marketing Society and Publishers Publicity Circle joint …